You’ve seen his work; in the rhythm of Davido’s “With You,” in the quiet emotion of I Hate It Here, in the pulse of every Afrobeats visual that feels like a memory. What you may not know is the man who built a world where sound meets soul: Dammy Twitch.

Born Apampa Oluwadamilola Owolabi, Twitch has become one of the most defining creative forces in modern African storytelling. A filmmaker, visual director, and founder of Polar Films Production, he stands at the intersection of music, film, and culture, shaping how the world experiences Afrobeats, one frame at a time.

What sets Twitch apart isn’t just his skill with the camera; it’s his understanding of emotion. His visuals don’t just show, they speak. Each project he directs feels intentional, cinematic, and human. From Davido to Omah Lay, Fireboy DML to Asake, his portfolio reads like a visual anthology of Afrobeats’ global rise.

In 2025, he joined Davido’s 5IVE Tour as the official Visual Director, a role that further cements his status as one of the continent’s most trusted creative architects. It’s a natural continuation of a long-running collaboration that includes his direction of Davido’s “With You,” a visual masterpiece that blended grandeur and intimacy with effortless precision.

In 2024, Twitch appeared on the Forbes Africa Creators Issue cover, a recognition of his growing influence in the industry and his contribution to the global creative economy. But even before that spotlight, his work had been speaking loudly, through crisp storytelling, high-level direction, and visuals that linger long after the final frame.

Then came film. In 2023, Twitch made his directorial debut with I Hate It Here, a 29-minute short drama that tackles domestic violence and its emotional aftermath. The project, produced under Polar Films Production in collaboration with Bluhouse Studios, marked a new chapter in his creative evolution, one that leans into storytelling not just for spectacle, but for substance. The film was praised for its raw honesty and visual restraint, proof that Twitch’s talent goes beyond music videos.

His transition into film felt inevitable. He has always approached visuals like a writer, each shot a sentence and each scene a story. His ability to blend sound, movement, and feeling gives his work a rhythm that feels almost musical. It’s why audiences don’t just watch his projects; they feel them.

At his core, Twitch represents a new generation of Nigerian creatives — bold, experimental, and deeply rooted in authenticity. He’s part of the cultural vanguard redefining how the world perceives African creativity: not as imitation, but as innovation.

From his early days experimenting with short clips to now leading full-scale productions, his growth has been consistent and intentional. Through Polar Films Production, he continues to mentor, collaborate, and push boundaries, reminding everyone that African storytelling deserves the same cinematic respect as any global industry.

Dammy Twitch isn’t just documenting culture; he’s shaping its visual language. And as his work continues to evolve, one thing’s certain — he’s not slowing down anytime soon.

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Discover Dammy Twitch:

Instagram: @dammytwitch | X: @DammyTwitch | Website: dammytwitch.com

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